Digital Marketing Executive

Location: Bengaluru
Job Type: Full-time

About the Role

We are looking for a creative, data-driven, and results-oriented Digital Marketing Executive to join our team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and drive business growth. The ideal candidate is passionate about digital marketing trends, content creation, analytics, and performance marketing.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across multiple channels.
Manage social media platforms, including content planning, publishing, and community engagement.
Create and coordinate high-quality digital content, including blogs, email campaigns, and social media posts.
Execute SEO and SEM strategies to improve website traffic and search rankings.
Monitor and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads.
Track campaign performance using analytics tools and prepare regular performance reports.
Manage email marketing campaigns and customer engagement initiatives.
Coordinate with internal teams and external agencies for creative assets and campaign execution.
Stay updated with the latest digital marketing trends, tools, and best practices.
Support branding, product launches, events, and promotional campaigns.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
1–3 years of experience in digital marketing or a similar role.
Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.
Excellent written and verbal communication skills.
Creative thinking with strong analytical and problem-solving abilities.
Ability to manage multiple projects and meet deadlines.

Preferred Skills

Knowledge of WordPress or other CMS platforms.
Basic graphic design skills using Canva or Adobe Creative Suite.
Experience with CRM and marketing automation platforms.
Familiarity with video editing and short-form content creation.
Certifications in Google Ads, Google Analytics, or Meta Blueprint are an advantage.

What We Offer

Competitive salary and performance-based incentives.
Opportunities for professional learning and career growth.
Collaborative and innovative work environment.
Exposure to diverse marketing projects and campaigns.
Employee engagement and wellness initiatives.